We are building a financially strong and exciting business
based on innovative new cycling projects and a World Tour cycling team.
Come along and join us for the ride.

RIIS SEIER BUSINESS CLUB TAKES OVER CONNECTING BIZ & BIKE

By | March 22nd, 2017|

The well-established business network Connecting Biz & Bike is now a part of Riis Seier Business Club. The Riis Seier project’s ambition of creating Denmark’s most attractive business network for professionals with a passion for cycling has just taken a great leap [...]

NEW CEO FOR THE RIIS SEIER PROJECT

By | March 16th, 2017|

Nicolai Jørgensen is the new CEO for the project, headed by Bjarne Riis and Lars Seier Christensen, to develop a new and sustainable business model for the management of professional cycling teams. More and more people in business have caught on to [...]

THE VIRTU PRO CONCEPT

By | June 21st, 2016|

THE VIRTU PRO CONCEPT The Virtu Pro concept was the first project targeted by RIIS SEIER HOLDING for investment.  A unique concept that consists of an innovative fitness bike combined with virtual reality software. A concept that we strongly believe will [...]

The RIIS SEIER PROJECT

By | March 14th, 2016|

The RIIS SEIER PROJECT Our goal is to build a financially strong and game changing business model around a winning cycling team. A model where the cycling team boosts the business elements of the group and where the business elements boost [...]

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BJARNE RIIS

By | February 28th, 2016|

BJARNE RIIS Bjarne Riis is the winner of the Tour de France in 1996. After his professional cycling career he purchased his own team which he transformed into one of the world’s highest ranked cycling teams with wins in most [...]

LARS SEIER CHRISTENSEN

By | February 28th, 2016|

LARS SEIER CHRISTENSEN Lars Seier Christensen is the co-owner and co-founder of Saxo Bank, and together with business partner Kim Fournais he build Saxo Bank into one of the leading players in global online trading and a billion dollar company [...]

RIIS SEIER TRAVEL & EVENT

By | February 21st, 2016|

We believe that we will bring something extra to the world of travel and events. The best of three worlds Thanks to our unique setup and personal expertise we combine the absolute best from three different worlds: Professional cycling, sponsor hospitality and [...]

VILLA PACINI

By | February 21st, 2016|

OUR VIP RESIDENCE IN LUCCA. One of the first investments we made was to purchase Bjarne Riis's former home in Tuscany. A beautiful and classic Italian villa from the turn of the 20th century resting on 3 hectares of land in the [...]